WeBromance — Olive tree adoption both global and local

I’m not a global citizen. I’m a local citizen. Always have been really. For years I’d get gifts where people would make donations to causes in my name and I’d be bummed because I don’t really do global causes. That’s for folks like Bono and Angelina Jolie, I reasoned. One year I got a donation for a cow or a goat, I can’t remember, to a farmer in West Virginia. I lived back East at the time. I liked this better because it felt closer. But still, I wanted it more local. I used to joke about going to West Virginia and getting my goat, damnit. It’s mine, after all, right?

When I worked in newsrooms this used to completely annoy my staff of writers because by definition, reporters are usually global thinkers. They dream about working for the New York Times or serving as a war correspondent. Nobody grows up thinking about breaking city council news. So the banter would always lean toward some global issue or story line. I’d shoot them down like an expert at a skeet shooting range.

“I don’t care about Bosnia unless Bosnia invades this town, right here,” I’d yell out.

“Iraq, Iran? I don’t give a damn. I care about this town, right here.”

It made me a great editor, if not necessarily a great person. But the trend stuck. Now, it turns out, I’m in fashion. Local is in. Localvore is a word. (really?!) I’ve always been local-centered and suddenly I’m fashionable. Cool, right?

Well, that’s why today’s WeBromance goes — once again — against the grain, because its all about giving back to farmers in Italy. It’s called NudoAdopt.com. Not exactly local, but I can at least claim that my people hail from there. It’s in my local roots at least, even if Lucca is local to this farm like Atlanta is local to the nation’s capital. Why quibble about details, right?

The site shows you how you can adopt an olive tree and get regular shipments of olive oil. It’s local farming at its best, even if the local is across the globe and involves shipping across the globe. Basically it’s the olive farmers’ answer to free trade coffee.

I use a lot of olive oil. I use a lot of Italian products, like OO flour, Buffalo Mozzerella, San Marzano Tomatoes, etc. I love local farming, even if its not exactly local to me. For all these reasons I love this web site. Besides, unlike my West Virginia goat that they kept protected from me, these gracious hosts will let me come hug my tree anytime I want!

I’m doing that. Count on it.

Sign up to adopt a tree. The italian locals will love you for it. Hey, if you say I referred you, I think I win a prize, too, so this WeBromance is truly a win/win, even if its not the most local thing on the globe.


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